Privacy and Cookie

Rights and Requests

Customer Insight

What Personal Information do we collect about you and where do we collect it from?

We use information about our customers’ shopping habits from https://amyrisfragrance.co.uk/  to help us understand our customers and keep improving so that you can be sure we are giving the best services and products at everyday low prices.

This includes information that we have collected from you, such as how you shop, what you buy, how much you spend online or in stores.

Your information is anonymised by removing personal details that could identify you and mixing it together with other customers information.

How do we use your Personal Information?

As you’d probably expect, we perform a lot of data analysis, using anonymous information about different groups and types of customers, to give us a better understanding of what our customers want to buy, how when and where they prefer to shop.

The information we gain from this analysis helps us ensure that we are constantly delivering the very best to all of our customers. It allows us to understand what products you like, where our services and technology could be improved, meet demand and expand our ranges to meet your expectations of us as the best place to shop.

We don’t use it for direct marketing purposes.

Why are we allowed to collect and use your Personal Information?

The legal basis for this processing is ‘legitimate business interests’. We have carefully assessed our legitimate business interests and the potential impact on you to ensure that your Privacy and rights are protected. If you would like to understand more about how we have assessed our legitimate business interests, please get in touch via the Contact Us page.

Who do we share it with?

All of your personal information is treated as confidential. We never share it with anyone except employees of trusted third parties who provide services on our behalf (such as market research agencies, those who host our database and provide IT support. They may use your information to perform these functions but not for anything else. Amyris Plant Oil or any of the third parties acting on our behalf will never sell your information. For a list of trusted third parties, please get in touch via the Contact Us page.

Where is my Personal Information kept, processed and accessed from?

Your information is processed safely and securely by Amyris Plant Oil Ltd., and trusted partners within the European Economic Area (EEA).

How long do we keep your Personal Information?

Our retention policy for this type of Customer insight is three years from the date it was created. Where possible, we also try to anonymise information so that individuals can’t be identified from it.

What are my Privacy Rights?

Simply click on the Rights and Requests tab above to find out about your rights and how to exercise them.

Last updated: 22/4/2020